VERNON – Ranchers might be concerned about how the public sees their industry, but a producer-funded team at the Canadian Cattle Association has their back. Amy Peck, manager of the Canadian Cattle Association’s public and stakeholder engagement program, gave an overview of her team’s work on behalf of the industry at the BC Cattlemen’s Association …
Canadian Centre for Food Intergrity
High confidence, high prices
Consumer confidence in Canada’s food system is at all-time highs, according to the Canadian Centre for Food Integrity. CCFI released a report earlier this month indicating that 87% of Canadians feel the food system has come through COVID-19 able to deliver healthy food. Citing a study for the BC Agriculture Council, the report noted that …