• Menu
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Country Life In BC Logo

The agricultural news source in British Columbia since 1915

  • Headlines
  • Calendar
  • Subscribe
  • Advertise
  • About
  • Archives
  • Contact
  • Search
  • Headlines
  • Calendar
  • Subscribe
  • Advertise
  • About
  • Archives
  • Contact
  • Search

Primary Sidebar

Current Issue:

JUNE 2025
Vol. 111 Issue 5

Subscribe Now!

Sign up for free weekly FARM NEWS UPDATES

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Your information will not be
shared or sold ever

Follow us on Facebook

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

2 days ago

BC Cattlemen’s Association members gathered in Cranbrook for their 97th AGM last week. BCCA president Werner Stump welcomed upwards of 300 ranchers as he signalled a change in tone with the association’s approach to government. “We are going to be a lot more blunt in our dealings with government as we fight for our livelihood,” Stump told his audience. The North American herd size remains down, and calf prices are expected to stay strong, says Brenna Grant from Canfax. “We could see $5.50 -$5.70 this fall for a 5(00) weight calves.” Duncan and Jane Barnett and family from Barnett Land and Livestock in 150 Mile House received the Ranch Sustainability Award, which recognized their riparian management and community involvement. From left to right, Clayton Loewen with Jane, Duncan and Lindsay Barnett.

#BCAg
... See MoreSee Less

BC Cattlemen’s Association members gathered in Cranbrook for their 97th AGM last week. BCCA president Werner Stump welcomed upwards of 300 ranchers as he signalled a change in tone with the association’s approach to government. “We are going to be a lot more blunt in our dealings with government as we fight for our livelihood,” Stump told his audience. The North American herd size remains down, and calf prices are expected to stay strong, says Brenna Grant from Canfax. “We could see $5.50 -$5.70 this fall for a 5(00) weight calves.” Duncan and Jane Barnett and family from Barnett Land and Livestock in 150 Mile House received the Ranch Sustainability Award, which recognized their riparian management and community involvement. From left to right, Clayton Loewen with Jane, Duncan and Lindsay Barnett.

#BCAg
View Comments
  • Likes: 43
  • Shares: 8
  • Comments: 9

Comment on Facebook

Congratulations!!!

Congratulations!

Congratulations

Congratulations <3

Congratulations to Duncan, Jane, and all the rest of the Barnett family!

Congratulations Jane and Ducan! Sandra Andresen Hawkins

Congratulation Duncan & Jane!!

Congratulations Jane & Duncan 🥳

Congratulations Jane Trott Barnett and Duncan!!!

View more comments

3 days ago

Grapegrower Colleen Ingram, who was recognized earlier this year as the 2024 Grower of the Year by the BC Grapegrowers Association. “Given the devastation we have had over the last three years, I feel like this award should be given to the entire industry,” she says. Her story appears in the June edition of Country Life in BC, and we've also posted to our website.

#BCAg
... See MoreSee Less

Link thumbnail

Industry champion named BC’s best grape grower

www.countrylifeinbc.com

KELOWNA – Colleen Ingram’s enthusiasm for collaboration within the BC wine industry is so great that when she was named 2024 Grower of the Year by the BC Grapegrowers Association, she wanted to sh...
View Comments
  • Likes: 6
  • Shares: 0
  • Comments: 0

Comment on Facebook

1 month ago

From orchard manager to government specialist and now executive director of the BC Fruit Growers Association, Adrian Arts brings a rare blend of hands-on farming experience and organizational leadership to an industry poised for renewal. His appointment comes at a pivotal moment for BC fruit growers, with Arts expressing enthusiasm about continuing the momentum built by his predecessor and working alongside a board that signals a generational shift in agricultural advocacy.

#bcag
... See MoreSee Less

Link thumbnail

Arts leads BCFGA forward

www.countrylifeinbc.com

A combination of organizational management and practical farming experience has primed the new executive director of the BC Fruit Growers Association to lead the industry forward.
View Comments
  • Likes: 8
  • Shares: 2
  • Comments: 0

Comment on Facebook

1 month ago

A public consultation is now underway on the powers and duties of the BC Milk Marketing Board. Key issues for dairy producers include transportation costs, rules governing shipments and limitations on supporting processing initiatives. Stakeholders have until May 31 to comment.

#bcag
... See MoreSee Less

Link thumbnail

Milk board undertakes review

www.countrylifeinbc.com

A public consultation on the powers and duties of the BC Milk Marketing Board is underway as part of a triennial review required by the British Columbia Milk Marketing Board Regulation.
View Comments
  • Likes: 4
  • Shares: 1
  • Comments: 0

Comment on Facebook

1 month ago

BC wool shipments drop sharply in 2023, according to StatsCan data released in mid-April. Local producers shipped just 5,200kg at 37¢/kg, down from 18,600kg at $1.08/kg in 2022. While many farmers now use wool on-farm or dispose of it due to low market value, innovative producers like Emily McIvor point to untapped opportunities. Read more in our Farm News Update from Country Life in BC.

#bcag
... See MoreSee Less

Link thumbnail

BC wool value, volume drop

www.countrylifeinbc.com

BC sheep producers shipped less wool for less in 2023, reversing strong growth a year earlier. BC producers shipped 5,200 kilograms of raw wool in 2023, according to Statistics Canada data released on...
View Comments
  • Likes: 6
  • Shares: 4
  • Comments: 0

Comment on Facebook

Subscribe | Advertise

The agricultural news source in British Columbia since 1915
  • Email
  • Facebook

Promotions help secure markets

MilkUp is a marketing campaign by the Dairy Farmers of Ontario.

November 10, 2021 byPeter Mitham

The return of in-person meetings for many producer groups is also bringing a fresh emphasis on the future.

This was particularly true for members of Mainland Milk Producers, who gathered for their fall meeting in Abbotsford, November 9, and listened to several presentations about the importance of securing markets as consumer behaviour continues to evolve and imports increase.

Consumer demand this fall has lagged expectations, while concessions granted under trade deals with the EU, Pacific Rim nations and the US mean dairy producers will soon be serving just 82% of the domestic market. Processors and consumers have options, and domestic producers need to make sure they’re a first option.

“Without a market, you don’t have revenues,” says Zahra Abdalla-Shamji, policy and industry affairs director with the BC Milk Marketing Board. “If you don’t make good strategy decisions today, then you will continue to lose those markets to other players.”

With fluid milk production “a dying art” and demand shifting to value-added products such as cheese, she says the industry needs to innovate. Projects such as the Dairy Innovation West milk concentration plant in Alberta, set to break ground in 2022, will ensure producers can move product efficiently, but there’s also a need to develop new products. She flagged shelf-stable dairy products as a growth area where producers should be investing their efforts.

But new and existing products all needed to be backed by spending on promotions.

“Promotion is huge. Right now the products that are doing well are because they have dollars behind them, and they are being promoted,” says Abdalla-Shamji. “If you’re not promoting, you’re probably going to lose that market.”

Ontario’s dairy industry has spent millions promoting itself, she says, a strategy that has helped it hold its own.

“Ontario wants the market, at any cost. And they do their own promotion,” she says. “When you don’t have a market you can’t sell your product.”

Previous Post: « Quick action on allegations
Next Post: Mink farmers challenge ban »

Copyright © 2025 Country Life in BC · All Rights Reserved