February 27, 2019
by PETER MITHAM
Two new regions – known as geographic indications (GIs) – could soon be approved for use on wine labels.
Naramata Bench and Skaha Bench, both located within the Okanagan Valley have been forwarded to Victoria for final approval by the BC Wine Authority.
Wineries and growers in the two areas approved the designations late last year after several months of discussion and consultation. Since they’re part of the Okanagan Valley, itself a recognized viticultural area, the two areas will be known as sub-GIs. If approved, they’ll appear on wine labels alongside “Okanagan Valley,” a practice known as conjunctive labelling.
While approval of Skaha Bench, located south of Penticton, was a relatively straight-forward process, many industry members contested the Naramata Bench designation.
Use of the region’s name by local wineries had built significant equity in what was primarily a brand identifying a cluster of wineries making wine from grapes grown across the valley. The sub-GI designation limits use of the regional name to those wineries making wines from grapes grown on the bench.
The designation will give local wineries a stronger sense of place, and help consumers appreciate the importance of place of origin on the character of the wines they enjoy.
Naramata wineries that wish to make wines from grapes grown elsewhere will still be able to do so, but may not call the wines Naramata Bench wines.
Vol. 105 Issue 5
STORIES IN THIS EDITION
What on earth?
Opposition slams ALC bill
Sidebar: Protection & pushback
Editorial: Truth in labelling
Back Forty: So you don’t believe in climate change
Viewpoint: Don’t blame the cows for global warming
Ag council’s lobbying efforts produce results
Learning a new skill
Foundation’s nest egg for funding projects increases
Province will hold the line on piece rates
New CEO aims to kindle team spirit at co-op
FIRB decision prompts rethink of pricing scheme
Beekeepers see potential in technology transfer
AgSafe markes quarter century
Raspberries hit hard by harsh February
Blueberry growers anxious for new varieties
Biological controls for pests in demand
Sidebar: Pesticides in play
Growers urged to focus on fresh
Westgen celebrates 75 years of excellence
Top seller was no-show at Holstein sale
Spring show attracts exhibitors from Quebec
Cheesemakers unite to grow niche market
Range use permits under greater scrutiny
Sidebar: Range use plans go digital
Market Musings: Top bulls sell for top dollar at spring sales
Grapegrowers share sustainability objectives
Grape specialist honoured for dedication
Hazelnut production expands across BC
Sidebar: Pest pressures
Supporters take to AITC’s Sips & Sprouts
Research: Cultured meat fails to impress researchers
UAVs undergo testing for pesticide delivery
Sustainability goes beyond saving farmland
Father and daughter roll with the last of the steel wheels
Woodshed: Susan Henderson is warming to country life
Wannabe: Farming is more than just a job
Surplus, cull fruit finds new purpose as tasty snacks
Jude’s Kitchen: Special food for special moms