February 27, 2019
by PETER MITHAM
Two new regions – known as geographic indications (GIs) – could soon be approved for use on wine labels.
Naramata Bench and Skaha Bench, both located within the Okanagan Valley have been forwarded to Victoria for final approval by the BC Wine Authority.
Wineries and growers in the two areas approved the designations late last year after several months of discussion and consultation. Since they’re part of the Okanagan Valley, itself a recognized viticultural area, the two areas will be known as sub-GIs. If approved, they’ll appear on wine labels alongside “Okanagan Valley,” a practice known as conjunctive labelling.
While approval of Skaha Bench, located south of Penticton, was a relatively straight-forward process, many industry members contested the Naramata Bench designation.
Use of the region’s name by local wineries had built significant equity in what was primarily a brand identifying a cluster of wineries making wine from grapes grown across the valley. The sub-GI designation limits use of the regional name to those wineries making wines from grapes grown on the bench.
The designation will give local wineries a stronger sense of place, and help consumers appreciate the importance of place of origin on the character of the wines they enjoy.
Naramata wineries that wish to make wines from grapes grown elsewhere will still be able to do so, but may not call the wines Naramata Bench wines.
Vol. 105 Issue 3
STORIES IN THIS EDITION
Province boosts ag spending
It’s a draw!
Editorial: Vice grip
Back Forty: Snow days make good days for seed selection
Viewpoint: Farmers need to prepare for annual snow melt
Smooth start to season as foreign workers arrive
Sidebar: Province mulls piece rates
Late winter has some Okanagan growers on edge
Ag show attracts near-record attendance
Ag Briefs: Traceability funding available for producers
Ag Briefs: Cattlemen’s launches webinar series
Ag Briefs: Grant winner announced
Labour remains a priority for fruit growers
Dairy, aquaculture take home awards at gala
Farmers need to prepare for uncertainty
Ag critic listens to concerns at farmers’ institute
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Safe, high-quality silage depends on preparation
Diversification makes orchard a landmark
Ranchers need to match forage with herd needs
Producers question new Indigenous rights law
Hosting TRU students a way to give back
Livestock co-op provides selling, buying options
Sidebar: Market set to stay steady
Research: Bluetongue outbreaks expected to increase
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