Producers have long been told that niche products are one way to avoid being reduced to commodity producers and price-takers. Now, the BC Milk Marketing Board’s scramble to align conventional milk production with consumer demand is highlighting the challenges of serving the mass market and the benefits of targeting smaller categories. The board initially announced …
COUNTRY WAYS
Farming trumps tourism
The economic toll of COVID-19 continues to mount, with nearly a million people across Canada laid off over the past two weeks. Tourism has borne the brunt of government restrictions on events and social activities, with restaurants and coffee shops limited to take-out service or closed altogether. The number of hotels shuttered continues to climb. …