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Current Issue:

MARCH 2021
Vol. 107 Issue 3

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The Greenery Garden Centre opened on Friday, the earliest ever for the Kelowna nursery. Head grower Bob Hackman says they grew more tropicals this winter to meet increased demand. On Friday, shoppers lined up to get a touch of spring. Growing out more tropicals from smaller plants brought up from the coast was completed to keep retail costs affordable while still generating some profit. Some of the plants were started last August. Typically, the greenhouse opens the third week in March. Subscribe to our monthly newspaper, the agricultural news source for BC's farmers and ranchers. buff.ly/2ReiFur ... See MoreSee Less

7 hours ago

The Greenery Garden Centre opened on Friday, the earliest ever for the Kelowna nursery. Head grower Bob Hackman says they grew more tropicals this winter  to meet increased demand. On Friday, shoppers lined up to get a touch of spring. Growing out more tropicals from smaller plants brought up from the coast was completed to keep retail costs affordable while still generating some profit. Some of the plants were started last August. Typically, the greenhouse opens the third week in March. Subscribe to our monthly newspaper, the agricultural news source for BCs farmers and ranchers. buff.ly/2ReiFur
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Day one of the BC Cherry Growers Association's annual general meeting today saw the entire board acclaimed in their current positions: president Sukhpaul Bal, Valley Orchards, Kelowna; vice president David A. Geen, Jealous Fruits, Lake Country; secretary Graem Nelson, Consolidated Fruit Packers, Creston; treasurer Erin Carlson, Savanna Ridge Orchard, Carajou Fruit Fruit Company, Summerland, and directors at large Harman Bahniwal, Ravi Dhaliwal, Dr. David H. Geen, Richard Isaacs, Dariel Trottier and Neal Van Der Helm. The association represents over 120 BC cherry growers or about 90% of all growers in the province. Subscribe to Country Life in BC in time to receive our March paper, in the mail next week. buff.ly/2ReiFur ... See MoreSee Less

2 weeks ago

Day one of the BC Cherry Growers Associations annual general meeting today saw the entire board acclaimed in their current positions: president Sukhpaul Bal, Valley Orchards, Kelowna; vice president David A. Geen, Jealous Fruits, Lake Country; secretary Graem Nelson, Consolidated Fruit Packers, Creston; treasurer Erin Carlson, Savanna Ridge Orchard, Carajou Fruit Fruit Company, Summerland, and directors at large Harman Bahniwal, Ravi Dhaliwal, Dr. David H. Geen, Richard Isaacs, Dariel Trottier and Neal Van Der Helm. The association represents over 120 BC cherry growers or about 90% of all growers in the province. Subscribe to Country Life in BC in time to receive our March paper, in the mail next week. https://buff.ly/2ReiFur
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Nine post-secondary institutions have signed on with the province’s FeedBC program, with a goal to increasing the use of BC food on campus to 30%. The program is already in place at a number of regional health authorities, including Interior Health, Fraser Health and Northern Health. The nine schools represent some of the largest post-secondary institutions in BC, which number 25 province-wide. The participation of post-secondary institutions was made possible through a partnership with the BC Ministry of Advanced Education, highlighting the inter-ministry focus on agriculture under the new BC NDP government formed last fall. Subscribe to the print edition of Country Life in BC: buff.ly/2ReiFur ... See MoreSee Less

2 weeks ago

Nine post-secondary institutions have signed on with the province’s FeedBC program, with a goal to increasing the use of BC food on campus to 30%. The program is already in place at a number of regional health authorities, including Interior Health, Fraser Health and Northern Health. The nine schools represent some of the largest post-secondary institutions in BC, which number 25 province-wide. The participation of post-secondary institutions was made possible through a partnership with the BC Ministry of Advanced Education, highlighting the inter-ministry focus on agriculture under the new BC NDP government formed last fall. Subscribe to the print edition of Country Life in BC: buff.ly/2ReiFur
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Ottawa is developing plans to quarantine incoming seasonal workers at no additional cost to farmers, federal agriculture minister Marie-Claude Bibeau said today. While non-essential travellers will be required to quarantine at a hotel as of February 22, foreign farm workers can continue to their usual quarantine location until mid-March, when Ottawa will announce its quarantine plan for them. Bibeau told Country Life in BC today that Ottawa is budgeting $2,000 per worker, but this amount will vary by province. She indicated that Ottawa plans to cover quarantine costs BC has been covering since last year. Read more in the monthly print edition of Country Life in BC, the agricultural news source for BC's farmers and ranchers. buff.ly/2ReiFur ... See MoreSee Less

2 weeks ago

Ottawa is developing plans to quarantine incoming seasonal workers at no additional cost to farmers, federal agriculture minister Marie-Claude Bibeau said today. While non-essential travellers will be required to quarantine at a hotel as of February 22, foreign farm workers can continue to their usual quarantine location until mid-March, when Ottawa will announce its quarantine plan for them. Bibeau told Country Life in BC today that Ottawa is budgeting $2,000 per worker, but this amount will vary by province. She indicated that Ottawa plans to cover quarantine costs BC has been covering since last year. Read more in the monthly print edition of Country Life in BC, the agricultural news source for BCs farmers and ranchers. buff.ly/2ReiFur
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Today is the final deadline to submit nominations for the BC Fruit Growers' Association board of directors. Like many other agricultural organizations, BCFGA's annual meeting will be online this year, on February 25, so there will be no nominations taken from the floor. buff.ly/3abkzEZ ... See MoreSee Less

2 weeks ago

Today is the final deadline to submit nominations for the BC Fruit Growers Association board of directors. Like many other agricultural organizations, BCFGAs annual meeting will be online this year, on February 25, so there will be no nominations taken from the floor. https://buff.ly/3abkzEZ
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Consumers embrace niche products

April 8, 2020 byPeter Mitham

Producers have long been told that niche products are one way to avoid being reduced to commodity producers and price-takers.

Now, the BC Milk Marketing Board’s scramble to align conventional milk production with consumer demand is highlighting the challenges of serving the mass market and the benefits of targeting smaller categories.

The board initially announced two incentive days in March to boost conventional milk production, as well as three days in each of April and May. Consumers were staying home and demand for fluid milk had increased.

But a week later, the incentive days for April and May were withdrawn and some producers were asked to dump the equivalent of 3% of the province’s weekly production. The demand hadn’t materialized, and supply chain issues were preventing product from getting to market.

Conventional producers have since been told to produce no more than their daily quota, in line with producers across Western Canada.

Meanwhile, organic producers in BC have kept milking away.

“Organic fluid milk market demand remains stable and at this time requires no decrease in production,” the board reported this week. “The BC specialty market is not reliant on the restaurant sector, with the majority of sales situated in the fresh market retail sector.”

Specialty milk is also set to get a new product, with the board recently inviting producers to submit expressions of interest in producing A2 milk to Agrifoods International Cooperative, which recently signed a licensing agreement with a2 Milk Company Ltd. of New Zealand.

A2 milk contains only the beta casein variant A2, not A1, which some believe is harmful. There is no scientific basis for this belief, however.

The launch of A2 milk in Canada with its allegedly distinctive health attributes points to the growing differentiation in the dairy case, and the growth of specialty products in an increasingly sophisticated marketplace.

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