VERNON – Ranchers might be concerned about how the public sees their industry, but a producer-funded team at the Canadian Cattle Association has their back. Amy Peck, manager of the Canadian Cattle Association’s public and stakeholder engagement program, gave an overview of her team’s work on behalf of the industry at the BC Cattlemen’s Association …
public trust
BC farmers have public trust
BC Agriculture Council’s fourth annual consumer research survey suggests consumers’ perceptions of farmers, the agriculture industry and the province’s food supply chain have strengthened since 2018. A key finding from this year’s survey is that British Columbians continue to have very positive views of BC farmers. The results show that 96% of respondents believe that …
Canada recognizes agriculture
The first half of February includes several key dates for raising awareness of the challenges agriculture in Canada faces. On the one hand, the Canadian Federation of Agriculture proclaims Food Freedom Day, the date by which estimates suggest the typical family has earned enough money to pay its food bill for the year. It’s modelled …
Where’s the beef?
Canadians who’ve tried plant-based burgers like the taste, but a significant proportion question whether they can stomach the cost. Survey results released this week by the Angus Reid Institute indicate 80% of consumers who’ve tried them enjoyed the taste of plant-based meats. However, 41% say the meat alternatives gave “poor” or “terrible” value for money. …
Tour builds trust between foodies, farmers
GRINDROD – A farm tour aimed at food influencers did more than open eyes, it changed minds. A group including chefs, food bloggers, nutritionists and dietitians toured three North Okanagan farms October 23 with agriculture industry representatives for a behind-the-scenes look at the farms. The tour was a chance to taste local products and ask …
Farmers must take lead in building public trust
CALGARY, AB – Two-thirds of Canadians consider farmers as trusted sources about the state of Canada’s food system says a new report by the Canadian Centre for Food Integrity (CCFI), but farmers need to be more accessible if they want their stories to get through. The average farmer has a circle of friends and a …