New executive director for blueberries

Sudeshna Nambiar is the new executive director of the BC Blueberry Council.

Nambiar officially steps into the role August 11, following two years as chief operating officer at the Coaching Association of Canada.

“As we navigate complex challenges and new opportunities in our sector, Sudeshna’s vision, passion and bold thinking will be instrumental in shaping a stronger future,” the council says in announcing Nambiar’s appointment. “Her approach is rooted in listening, learning, and leading with purpose – values that reflect the very heart of our organization.”

Nambiar has 24 years of experience in executive leadership roles in the corporate and not-for-profit sectors, including five years as chief operating officer at greenhouse vegetable grower Lakeside Produce in Leamington, Ontario, part of the Cervini Group of Companies. Pure Hothouse Foods Inc. acquired Lakeside, adjacent to its home farm, in 2023.

Nambiar also served as general manager with Ontario-based real estate development and investment firm Sunray Group’s hospitality division.

“My approach centres on operational efficiency and fostering health, safety, and financial security for employees and stability, growth, sustainability for organizations,” she says on LinkedIn of her management style.

Originally from India, Nambiar initially studied life sciences at the University of North Bengal before pursuing business studies. She holds an executive MBA from the Questrom School of Business at Boston University.

Nambiar’s appointment follows the departure of former executive director Paul Pryce in April after just a few months in the role. Pryce stepped in after executive director Anju Gill left following eight years in the role.

Abbotsford-based Board Matters Consulting president Rick Nickelchok served as acting executive director prior to Nambiar’s selection and appointment.

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22 hours ago

It was another sell-out at the 31st annual Fort Langley Cranberry Festival on Saturday with organizers selling 5,000 pounds of locally-grown, fresh berries in less than five hours. Youth from the Fort Langley Lions Club's Young Lions program scooped, bagged and weighed several pallets' worth of cranberries. Ocean Spray donated the berries, which the public bought to benefit the community. Local grower The Bog was also selling fresh berries, having brought 2,700 pounds, which were on track to sell out by the end of the#BCAgt.

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6 days ago

There was a lot of reminiscing and appreciation of how far BC's turkey industry has come at a reception celebrating the 75th anniversary of the BC Turkey Association and the 60th anniversary of the BC Turkey Marketing Board yesterday in Abbotsford. With a slideshow of events and people over the years, guests laughed and had a lot to be thankful for. "It's an opportunity to celebrate the industry at a time of year that's known for turkey. It's a culmination of all the year's work," says Natalie Veles, executive director with BC Turkey Marketing Board.

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Love it - Deb Etsell I see you 🤩

7 days ago

BC was the sole province to see farmland values decline in the first half of this year, dropping 1.9% according to a Farm Credit Canada report released Octover 7. This represented an acceleration in value declines from last year, and contributed to a 3.9% decline in the 12 montsh ended June 30. The drop follows on a 1.7% decline last year, which Farm Credit Canada attributed to tougher times in the fruit sector. However, the mid-year report points to a broader slowdown in value growth diven by higher production costs, tighter margins and uncertainty around trade, tariffs and international markets.

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Ndp

3 weeks ago

Channels of communication remain open between the provincial and federal governments with respect to financial relief for extraordinary costs stemming from this summer's ongoing drought and wildfires, but the BC Cattlemen's Association is urging producers to register for AgriStability to position themselves for any AgriRecovery package. "Hardworking families in the ranching and agriculture sectors, who provide food for the province, need the AgriRecovery program in place as soon as possible," says BC Cattlemen's president Alex Kuchar. But the provincial election creates an unfortunate delay. "It's not fair, in any form of the word, to see all those people who have lost so much in the fires to have to wait in limbo," says BC Cattlemen's general manager Kevin Boon.

Photo | Barb Edmonson / Firefly Ranch, Clinton

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Feedback on changes to rules governing food processing in the Agricultural Land Reserve has drawn about 250 submissions. But the proposal now hangs in the balance with Premier David Eby's decision to call a snap election, which also delays discussions of assistance for farmers hit hard by this year's wildfires and historic #BCAght.

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What would you expect from the NDP, when they still had a 2 year mandate?

Ridiculous timing. We have people needing answers and have to plan for winter supplies. Fires are long past, months have gone by knowing there was going to be the need for support. Drought was written on the wall even before summer began with no snow pack. This is not new to government and they are calling for another year just as bad for 2027. I throw my hands up and wonder what else needs to be more challenging than what we've experienced over the last 6 years in BC?

250 submissions.... I'm pretty sure there are more than 250 farmers in BC