New executive director for blueberries

Sudeshna Nambiar is the new executive director of the BC Blueberry Council.

Nambiar officially steps into the role August 11, following two years as chief operating officer at the Coaching Association of Canada.

“As we navigate complex challenges and new opportunities in our sector, Sudeshna’s vision, passion and bold thinking will be instrumental in shaping a stronger future,” the council says in announcing Nambiar’s appointment. “Her approach is rooted in listening, learning, and leading with purpose – values that reflect the very heart of our organization.”

Nambiar has 24 years of experience in executive leadership roles in the corporate and not-for-profit sectors, including five years as chief operating officer at greenhouse vegetable grower Lakeside Produce in Leamington, Ontario, part of the Cervini Group of Companies. Pure Hothouse Foods Inc. acquired Lakeside, adjacent to its home farm, in 2023.

Nambiar also served as general manager with Ontario-based real estate development and investment firm Sunray Group’s hospitality division.

“My approach centres on operational efficiency and fostering health, safety, and financial security for employees and stability, growth, sustainability for organizations,” she says on LinkedIn of her management style.

Originally from India, Nambiar initially studied life sciences at the University of North Bengal before pursuing business studies. She holds an executive MBA from the Questrom School of Business at Boston University.

Nambiar’s appointment follows the departure of former executive director Paul Pryce in April after just a few months in the role. Pryce stepped in after executive director Anju Gill left following eight years in the role.

Abbotsford-based Board Matters Consulting president Rick Nickelchok served as acting executive director prior to Nambiar’s selection and appointment.